Wednesday, October 31, 2007

The Undertaking – a Review

We as Funeral Directors serve the living.

This documentary - The Undertaking - is not about funeral directors or a funeral home – but it is about the families that they serve - the beloved father, the life-long spouse, the special aunt, and the precious child. These families bared witness about their grief and how Lynch and Sons Funeral Home assisted them.

PBS’s Frontline did an excellent job following these families through their time of sorrow – not only for the on air documentary but also with its extensive bonus material on its website. This program – anchored on Thomas Lynch’s The Undertaking: Life Studies from the Dismal Trade – serves as a window to what we don’t want to feel – loss - and to a place where we do not want to be - a funeral home. But in both, Frontline portrays a calmness and peace.

Lynch and Sons Funeral Directors – the Undertakers – with six locations in Michigan, represent the thousands of funeral professionals throughout North America who serve families like those featured in this program. With their understanding and grace, they hold these families’ hands leading up to, at the time of, and after the death. The Lynches reveal many of the day-to-day aspects of life in the death care business.

From talking with families about pre-planning and carrying out those arrangements at the time of death, to a glimpse into the sanitary care, embalming, and cosmetizing of the deceased; from the open casket viewing to the funeral service; and then to cemetery or crematory - an hour cannot depict all facets of funeral service, but what was most important was the lives that were honored.

The Undertaking has done what Six Feet Under or Family Plots could not accomplish – to give a real look into a funeral home operation sans the Hollywood-esque. Even though Lynch and Sons is more indicative of a smaller-town, traditional funeral home that does not have to juggle the social diversities as much as a metropolitan funeral home does, loss is loss and grief is grief wherever you live. This documentary will serve as a catalyst to many conversations of one’s mortality and hopefully, find some clarity for their own wishes of the many options that are now available.

Why should the public watch this documentary?
Whether you study the topics of grief, death or funerals – this program should help satisfy your curiosity. If you have ever pondered questions, such as:
  • Why plan your own funeral?
  • Why have an open casket?
  • Why have a funeral or a gathering?
  • How do you cope with the death of a child?
Then this is an important program for you to watch. The answers are provided – not by the funeral service providers – but by those who once asked the same questions.

Why should funeral directors watch this documentary?
It is a reminder of why we do what we do and to be proud to be a funeral professional!

For the cynics and critics of funeral service - those of you who question our relevance – your comments are not important to us – it is the families that we have served and those who we have yet to serve, whose comments validate our existence.

Thank you to the producers of "The Undertaking" from Frontline and PBS for your efforts to document one of the most difficult times in families’ lives and how they used the customs of funeral service to help them during their journey of grief.

Thank you Undertaker Lynch and your family for representing your chosen profession with the utmost fidelity.

Most importantly, thank you to the Verrinos, the Kings, Ms. Beardsley, and Mr. Kelly for sharing your emotions and feelings at a very difficult time – the funeral profession and the public at large will benefit from your honesty and courage for many years to come.

...Robin Heppell, CFSP, Funeral Director

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Tuesday, October 23, 2007

Podcasting for Funeral Homes

Funeral Home Radio - Host Your Own Radio Show through Podcasting

As a supplement to the November article in Mortuary Management magazine, this is a list for funeral homes wanting to take advantage of creating their own Internet Radio Show (Podcast).

Podcast Tutorial Websites
Podcast Hosting Options
Audio Software
Sample 12 Month Schedule
  • Rabbi on what non-Jewish people should know about attending a Jewish funeral service
  • Hospice Counselor on talking about what families need to know to prepare themselves
  • Funeral industry technology expert explaining the about Memorial Video Tributes
  • Catholic Priest on acceptable cremation practices
  • Bereavement counsellor talking about helping children with grief
  • Cremation accessories supplier explaining the various memorialization options available
  • Funeral Celebrant on options for non-religious funeral services
  • Freemason on what’s involved in a Masonic funeral service
  • Casket vendor discussing the differences between solid wood, veneer, and rental caskets
  • After Care consultant talking about the various steps needed to be prepared to settle an estate
  • Cemeterian on new disposition options for cremated remains
  • Vault distributor explaining the differences between grave liners and vaults

This is just a sample of what a monthly radio interview schedule could look like. Also consider interviewing your own staff on various aspects of funeral service offerings and retired staff on the changes in funeral service (as long as it would be in a positive light).

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Monday, October 15, 2007

What Caught My Eye at NFDA 2007

I just wanted to highlight a few of the offerings that grabbed my attention - some are new and some are not, but in this every changing world we need to keep abreast of new ideas.


Silver Jewelry by Designs by Owen Thomas

This is where the family supplies a photograph and through their process the photo becomes part of the jewelry. Why I like this product is that it is not "At Time of Death" specific - just like the "Thumbies" families can purchase this at the pre-arrangement or at any time following the Death. www.designsbyowenthomas.com


Bamboo Caskets by Ecoffins

Two weeks ago I received an email from an environmentalist from California suggesting that we, the funeral industry, should be offering bamboo caskets as an environmental alterative. Here is an excerpt of her email:

I am writing you because you are a funeral futurist. I have an environmental sound idea that I hope you will share with your members and it will put the industry in a progressive light. I believe if your industry made BAMBOO caskets, which are ECO-FRIENDLY, it would generate more revenue plus be the right thing to do. Bamboo is a sustainable product unlike steel, walnut, & mahogany trees etc. If you advertised GREEN you would be seen as helping our home, MOTHER EARTH.

Well now I can let her know that bamboo caskets are available! www.ecoffins.co.uk.


Gold Dipped Roses by 24k Rose Co.

What really impressed me is that Greg and Ginni Greffin really understand "our process" - from first call and transfer to graveside and aftercare. I can see many applications to offer their products, check out their website at www.24karatrose.com.


Comfort Food by Sympathy Food

Created by funeral director, I think that this is a great compliment for you web savvy funeral directors who offer flowers and gift baskets online. In our busy and mobile world, many people are unable to bake a lasagna and drop it off at the family's house like they did years before. Now you have a choice to send a ham, turkey, etc. Just imagine how great it would be to have 10 family members breaking bread over a turkey that was send by a friend via your funeral home's website. www.sympathyfood.com

Hand Made Caskets by Art Caskets

In a time where the average consumer is seeing less value in caskets and leaning towards cremation, this company is going after a niche market where money is not an issue. From the northern Italy town of Caravaggio - known for its elegant, hand made furniture - these caskets use more than 450 different kinds of rare and precious woods. www.artfuneral.com.

Friday, October 12, 2007

Blogging Impacts Funeral Trade Show

Just back from the National Funeral Directors Association (NFDA) annual trade show and exposition and if you think blogging and the funeral industry don't mix - think again.

It wasn't the just the interviews that I conducted on behalf of the Funeral Gurus where we get insights from funeral professionals throughout North America. Although over the next month or so you will see 24 new interviews covering topics like funeral technologies, staffing, after care, catering, and higher levels of service.

The underground world of partnering and collaboration amongst the not-so-big-boys of vendors occurred due to the efforts of Final Embrace's Tim Totten. Tim arranged a meeting of the smaller vendors - many of them first-timers to the show - and shared many ways of working together to reduce advertising costs and gave them insight into the decision makers of funeral homes. Tim has many posts about the show, so make sure that you read his blog. For a sample of the some of the new opportunities to advertise with us, click here to send me an email.

But it wasn't the little vendors that benefited from the power of the blog, on day two of the show, one company was handing out printed versions of Funeral Maverick BT Hathaway's Funeral Words Blog recent post. Hathaway - a veteran of funeral conventions - let his thoughts be known through his blog about one of the biggest vendors new approach marketing its product - without showing its product. Hathaway's interuptation of this company's new approach was the infamous Happy Days Reference - Jumping the Shark.

I have scheduled an interview with BT Hathaway to recap the NFDA trade show and the follow up buzz. Monday, October 15, 2007 at 10:30 am Eastern - 7:30 am Pacific. You can listen live at www.blogtalkradio.com/funeralfuturist or go to the Funeral Gurus after 11:00 am. Don't miss it!

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